{"id":22,"date":"2007-08-24T15:03:26","date_gmt":"2007-08-24T13:03:26","guid":{"rendered":"http:\/\/www.degraphiks.com\/blog\/index.php\/2007\/08\/pub-coca-pas-caca\/"},"modified":"2007-08-25T10:04:50","modified_gmt":"2007-08-25T08:04:50","slug":"pub-coca-pas-caca","status":"publish","type":"post","link":"http:\/\/degraphiks.com\/blog\/pub-coca-pas-caca\/","title":{"rendered":"Pub Coca pas&nbsp;caca"},"content":{"rendered":"<p>Bon, autant le dire tout de suite, je ne suis pas un ama\u00adteur de Coca-Cola. J\u2019ai jamais aim\u00e9 \u00e7a de toutes mani\u00e8res, sauf peut-\u00eatre les len\u00adde\u00admain de soi\u00adr\u00e9e arro\u00ads\u00e9es, l\u00e0 c\u2019est vrais j\u2019en bois (Coca, Pep\u00adsi, pas de pr\u00e9\u00adf\u00e9\u00adrence du moment que \u00e7a me remet l\u2019es\u00adto\u00admac d\u2019aplomb).<\/p>\n<p>Tout \u00e7a pour en arri\u00adver au sujet qui nous occupe : en 2006, Coca-Cola nous gra\u00adti\u00adfie d\u2019une pub full-3D \u00e9pa\u00adtante, dr\u00f4le, vrai\u00adment&nbsp;sympa.<br>\n<!--more--><\/p>\n<p>Et c\u2019est en consul\u00adtant un de mes sites pr\u00e9\u00adf\u00e9\u00adr\u00e9s (<a href=\"http:\/\/veerle.duoh.com\">http:\/\/veerle.duoh.com<\/a>) que je suis tom\u00adb\u00e9 sur un billet par\u00adlant de ce spot. Comme l\u2019ar\u00adticle est \u00e9crit en anglais, je n\u2019ai pu r\u00e9sis\u00adter \u00e0 l\u2019en\u00advie de vous le faire par\u00adta\u00adger dans une tra\u00adduc\u00adtion tr\u00e8s libre de ma&nbsp;part.<\/p>\n<p><strong>La fabrique joyeuse<\/strong><br>\nC\u2019est sous le titre \u00ab&nbsp;The Hap\u00adpi\u00adness Fac\u00adto\u00adry&nbsp;\u00bb qu\u2019est appa\u00adru le pre\u00admier spot en 2006. Ce f\u00fbt le spot le plus popu\u00adlaire de Coca-Cola et il a gagn\u00e9 de nom\u00adbreux prix comme le lion d\u2019argent au fes\u00adti\u00adval de la pub de Cannes et le \u00ab&nbsp;Grand Prix Gold Prize&nbsp;\u00bb 2006 des EPICA Awards et encore plus r\u00e9cem\u00adment une nomi\u00adna\u00adtion aux \u00ab&nbsp;Emmy&nbsp;\u00bb du film publi\u00adci\u00adtaire au Etats-Unis.<\/p>\n<p>Voi\u00adci la ver\u00adsion ori\u00adgi\u00adnale (qui dif\u00adf\u00e8re de la ver\u00adsion fran\u00ad\u00e7aise sur cer\u00adtains&nbsp;plans).<\/p>\n<script type=\"text\/javascript\">\n<!--\n\tvar myQTObject = new QTObject(\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/psyop_coke_01.mov\", \"psyop_coke_01\", \"360\", \"316\"); \n\tmyQTObject.addParam(\"autostart\",\"false\");\n\tmyQTObject.addParam(\"targetcache\",\"true\");\n\tmyQTObject.write();\n\/\/-->\n<\/script>\n<noscript><p><em>[ Javas\u00adcript requi\u00adred to view Quick\u00adTime movie, please turn it on and refresh this&nbsp;page&nbsp;]<\/em><\/p><\/noscript>\n\n<p>\u00c0 force de regar\u00adder ce spot, on est fas\u00adci\u00adn\u00e9s par la richesse de d\u00e9tails qui a \u00e9t\u00e9 appor\u00adt\u00e9e \u00e0 chaque per\u00adson\u00adnage pour son int\u00e9\u00adgra\u00adtion dans l\u2019his\u00adtoire. Et le seul point que je trou\u00advais d\u00e9ran\u00adgeant, c\u2019est que le coca-cola pro\u00advienne du \u00ab&nbsp;ciel&nbsp;\u00bb (s\u00e9cr\u00e9\u00adtion divine ?). Venant de la World US Com\u00adpa\u00adgny Coca n\u2019a rien de bien \u00e9tonnant.&nbsp;\ud83d\ude42<\/p>\n<p>Ci-dessous une vue du storyboard.<br>\n<a href=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca01.jpg\" title=\"Storybord1\" rel=\"thumbnail\"><img decoding=\"async\" src=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca01_thumb.jpg\" alt=\"Storybord1\"><\/a><br>\n<a href=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca02.jpg\" title=\"Storybord2\" rel=\"thumbnail\"><img decoding=\"async\" src=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca02_thumb.jpg\" alt=\"Storybord2\"><\/a><\/p>\n<p>Ce que l\u2019on apprend en lisant l\u2019<a href=\"http:\/\/www.motionographer.com\/features\/interview-kylie-matulick-and-todd-mueller-of-psyop\/\">inter\u00adview<\/a> de Kylie Matu\u00adlick et Todd Muel\u00adler de chez Psyop (la bo\u00eete qui \u00e0 r\u00e9a\u00adli\u00ads\u00e9e le clip) c\u2019est qu\u2019il a fal\u00adlut (que !) 4 mois pour tout faire avec les logi\u00adciels Maya (3D) , After Effects <span class=\"amp\">&amp;<\/span> Flame (pour le com\u00adpo\u00adsi\u00adting et cer\u00adtains effets) et l\u2019i\u00adn\u00e9\u00advi\u00adtable Photoshop.<\/p>\n<p><a href=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca03.jpg\" title=\"Parade\" rel=\"thumbnail\"><img decoding=\"async\" src=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca03_thumb.jpg\" alt=\"C'est la f\u00eate\"><\/a><br>\n<a href=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca04.jpg\" title=\"Photo de famille\" rel=\"thumbnail\"><img decoding=\"async\" src=\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/coca04_thumb.jpg\" alt=\"Photo de famille\"><\/a><\/p>\n<p><strong><span class=\"dquo\">\u00ab<\/span>&nbsp;Making-off&nbsp;\u00bb ou le Mockumentary<\/strong><br>\nMain\u00adte\u00adnant que vous en savez plus sur le spot en lui-m\u00eame, penchons-nous sur un autre film, encore plus mieux, qui nous plonge dans la vie cach\u00e9e des pro\u00adta\u00adgo\u00adnistes vivants dans le dis\u00adtri\u00adbu\u00adteur de bois\u00adson \u00e0 la coke. On apprend \u00e0 la lec\u00adture de Adver\u00adblog que toutes les voix des per\u00adson\u00adnages sont inter\u00adpr\u00e9\u00adt\u00e9es par des per\u00adsonnes dif\u00adf\u00e9\u00adrentes et que cer\u00adtaines sont faites par des employ\u00e9s de chez Coca-Cola himself.<\/p>\n<p>Voi\u00adci cette version<\/p>\n<script type=\"text\/javascript\">\n<!--\n\tvar myQTObject = new QTObject(\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/Mockumentary.mov\", \"Mockumentary\", \"320\", \"276\"); \n\tmyQTObject.addParam(\"autostart\",\"false\");\n\tmyQTObject.addParam(\"targetcache\",\"true\");\n\tmyQTObject.write();\n\/\/-->\n<\/script>\n<noscript><p><em>[ Javas\u00adcript requi\u00adred to view Quick\u00adTime movie, please turn it on and refresh this&nbsp;page&nbsp;]<\/em><\/p><\/noscript>\n\n<p><strong>La fabrique joyeuse : le&nbsp;film<\/strong><br>\nLe meilleur reste \u00e0 venir, car l\u2019a\u00adgence de pub (Wie\u00adden + Ken\u00adne\u00addy \u00e0 Amster\u00addam) a concoc\u00adt\u00e9e une nou\u00advelle grande his\u00adtoire pour lan\u00adcer la cam\u00adpagne \u00ab&nbsp;Coke Side Of Life&nbsp;\u00bb. Et pour l\u2019oc\u00adca\u00adsion ils ont uti\u00adli\u00ads\u00e9s l\u2019in\u00adt\u00e9\u00adgra\u00adli\u00adt\u00e9 du staff de chez Psyop pour r\u00e9a\u00adli\u00adser un spot de 3&nbsp;minutes et demi de toute beau\u00adt\u00e9, ceux qui me connaissent sau\u00adront tout suite quel est le moment que je pr\u00e9f\u00e8re.&nbsp;\ud83d\ude09<\/p>\n<script type=\"text\/javascript\">\n<!--\n\tvar myQTObject = new QTObject(\"http:\/\/adegraphiks.free.fr\/blog\/wp-content\/uploads\/2007\/08\/happinessfactory_hi.mov\", \"happinessfactory_hi\", \"640\", \"396\"); \n\tmyQTObject.addParam(\"autostart\",\"false\");\n\tmyQTObject.addParam(\"targetcache\",\"true\");\n\tmyQTObject.write();\n\/\/-->\n<\/script>\n<noscript><p><em>[ Javas\u00adcript requi\u00adred to view Quick\u00adTime movie, please turn it on and refresh this&nbsp;page&nbsp;]<\/em><\/p><\/noscript>\n\n<p>F\u00f4 que je pense \u00e0 \u00e9lar\u00adgir ce&nbsp;blog\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bon, autant le dire tout de suite, je ne suis pas un ama\u00adteur de Coca-Cola. J\u2019ai jamais aim\u00e9 \u00e7a de toutes mani\u00e8res, sauf peut-\u00eatre les len\u00adde\u00admain de soi\u00adr\u00e9e arro\u00ads\u00e9es, l\u00e0 c\u2019est vrais j\u2019en bois (Coca, Pep\u00adsi, pas de pr\u00e9\u00adf\u00e9\u00adrence du moment que \u00e7a me remet l\u2019es\u00adto\u00admac d\u2019aplomb). Tout \u00e7a pour en arri\u00adver au sujet&nbsp;qui&nbsp;[\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-divers"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2W6XU-m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/degraphiks.com\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}